Reinventing and renewing business is an evolutionary journey with ups and downs, promises and perils on the way.
Organizations, no matter large or small, all face an unprecedented “VUCA” business dynamic, globally distributed and technologically advancing world. There are competitions, conflicts, and controversies all over the place in today’s complex marketing environment.
Reimagine the future, connecting the previously unconnected dot to innovate: Reimagining the future of business is exciting, thinking outside the current constraints and comfort zones requires a clear vision and the courage to pursue it. Investigating the different path for unleashing business potential needs to take a structural approach and develop it into a more solid solution.
Running a future-driven organization starts with the growth mindset and follows with progressive activities. Continually rejuvenating the business model is a journey to keep the business fresh and build an innovative organization. Visualization enables people to bridge the future and the business realities of today; close the blind spots, overcome the roadblocks, and make the vision rolling into the reality.
Refresh & recategorize knowledge: Knowledge gets stale sooner than what you thought about due to rapid change and exponential growth of information. To move forward from a knowledge economy to a creative economy, keep recirculating imagination and refreshing knowledge. Knowledge re-categorization should be an organic effort; apply knowledge to create more ideas, fresh perspectives, challenge common beliefs or conventional wisdom, etc.
Business leaders/intrapreneurs lead boldly by reimagining what is possible; objectively assessing their organizational strength and competency, methodologically reviewing a list of levers for business model reinvention. Interdisciplinary work is almost the order of the day in which contrasting ideas, unique views will surface, and implemented to generate multifaceted business value.
Reinvent organizational structure: Organizations are the mixed bag of something old and new; physical building and virtual platform, with a diverse workforce working in different functions running varying speeds. They should keep tuning organizational structures and optimizing business processes. The organizational structure should be solid enough to keep business in order; but fluid enough to keep information and ideas flow frictionlessly.
Forward-looking businesses realize that they have to reinvent themselves, renew themselves periodically to cope with change, embrace fresh ideas, and explore new possibilities. Across the organizational hierarchy, it is the synchronization of individual inputs to make something that no single individual would achieve collectively; it is also about building up a momentum that draws creative contributions from the participants that they did not previously conceive of or understand they were capable of to accelerate organizational performance.
Reinventing and renewing business is an evolutionary journey with ups and downs, promises and perils on the way. The key is to engage the whole organization in brainstorming, collecting feedback, and understanding the direction and planning of the business, to build the momentum and increase the tempo of business management.