Initiativesofpersonalization ~ Future of CIO

Organizations have to build a set of differentiated business capabilities to keep fit and ride above the learning curve. They need to believe that the people-centricity is an important perspective to build long term business advantage.

Personalized solutions are critical as at the end of the day, they generate revenue for the business, and they are the building blocks of business problem-solving capabilities: To produce people-centric, hassle free solutions, the management needs to collect feedback from customers: How is the customer going to use your solution? Does the new solution help users do things better than the current solution? Be it service, product, or business solution, making service improvement and achieving the right balance in any truly customer centric organization requires all team members to believe that things can be improved and customer delight would improve business brand reputation.

Personalized solutions give customers an impression on how it can tailor their needs to solve specific problems and achieve higher-than-expected results: To gain insightful understanding of the cause-effect of many complex problems, every organization needs to develop personalized practices by leveraging effective tools or methodologies and use them wisely to really add value or drive progress. It is a better approach to strive for using good practice – good for a certain organization and for the specific situation and challenges that are faced and that actually requires different priorities as compared to others. The goal is to improve customer satisfaction.

Greater personalization leads to a better understanding by designing customized applications or solutions to meet the customers’ needs: Solving the right problems and solving them cost effectively is one of the most important aspects of running a people-centric business with personalized solutions via standardized and horizontally integrated technologies and processes. Look at people eye to eye and see and hear where they are and what they really mean. People can acquire quality information to make effective decisions; they are offered customized solutions to meet personal needs & wants, and they can use their talent to contribute to organizational or societal success for the long run.

Personalization brings a unique perspective of innovative problem-solving and it is a critical aspect of the business future and a significantly underutilized competitive advantage. With all those advancements academically or practically, we are in fact, stepping into the era of personalization with cross-disciplinary understanding and people-centric processes and practices.