Contemporary intelligence is contextual and multidimensional; can be bottom up and is much broader in a sense that it covers varying areas with a lot of potential.
Increasing pace of change and frequent disruptions are the new normal, to run a real time intelligent business, the static and siloed information management approach is too slow to adapt to the changes.
Intelligence is intelligence whatever is the form: The digital paradigm shift is a shift that organizations will take advantage of information to gain knowledge and insight to drive culture and transformation towards a more intelligent enterprise, a shift from playing smart tools to being intelligent or even wiser from different perspectives. All intelligence is putting together facts, your own experience, other’s experience, and analysis. Thus, it no doubt adds to confidence whenever you make decisions and solve problems. Ultimately, you succeed from art out of data-heavy, logic-savvy science.
Keep in mind, intelligence is the means to the end. The main concern of top executives for analysis is information quality and accuracy. Any executives would love to be able to predict future trends based on current and historical data to answer concerns for making wiser investment either on creating business values or delighting customers. Sometimes the data reveals unexpected results and decisions are made on reactions. So visualization may help to explain the information to reduce that gut decision and improve decision effectiveness.
Contextual intelligence improves overall organizational operational excellence, people centricity, innovation competency: The digital organization is a complex and adaptive business system which keeps evolving, ‘seeing’ the context we are ‘part’ of, allows us to identify the leverage points of the business system and then choose the decisive factors to make sound judgments. Contextual intelligence can help the organization collect feedback, analyze context and quickly draw an inference from unstructured social media or enterprise data and convert them into actionable business insight to improve decision effectiveness
The context in and with the human experience provides data with meaning, which leads to information and ultimately supports enhanced insight. Because you need to have a big picture thinking to understand the interconnectivity of the parts and the whole, leverage multiple variables via analysis and synthesis, in order to make better decisions either for improving strategy effectiveness or operational efficiency. What is getting more attention is the improvement of the intelligence and effectiveness of the execution of operational/transactional processes to improve business agility and intelligence.
Social intelligence provides companies a 360-degree view of business performance: Insightful organizations start to use social analytics to make formerly invisible patterns of social interaction more visible; and apply information to boost social engagement. It can pave the way towards true customer engagement by understanding their action patterns such as purchasing, collaboration, and encouraging behavior changes. It’s important to generate business insight which can help you improve the customer experience and overall provide an edge over your competitors, designing and developing innovative solutions to tailor customers’ needs, enforcing partner collaboration, and ecosystem connection. Sentiment Analysis of customers and correlate with the cost and accordingly take business decisions to boost the sales. Similar things can be applied in almost all industries possible.
The momentum around social will continue to transform business models, strategy, structure, and management, and social intelligence will become the key cornerstone for all enterprise business intelligence strategies. People are the most crucial human capital the company needs to invest in. Innovative organizations are using social intelligence to source new ideas and refine current products, services, or solutions, to manage different types of innovation: sustainable innovation, efficiency innovation, and disruptive innovation in a systematic way.
Contemporary intelligence is contextual and multidimensional; can be bottom up and is much broader in a sense that it covers varying areas with a lot of potential; it’s the tool to make effective decisions and it’s the way to solve problems smartly. However, business intelligence can often end up being a static reporting tool instead of being used as an analytical tool. If getting it right, Business Intelligence can improve company profitability, optimize cost, and inherently generate more revenue or create multifaceted value.